With the adoption of Salesforce, Bajaj Finance Ltd has come up with efficient and attractive financing schemes for buyers of Bajaj bikes
In the world of two-wheeler enthusiasts, dreams often revolve around owning that favourite bike. For many, that dream bike is the Bajaj Pulsar, one of the most aspiration motorcycles in the country. However, the first step towards turning his dream into reality is obtaining a bike loan. Bajaj Finance Limited Auto Finance has now come up with efficient and attractive financing schemes to empower many to own their favourite Bajaj bike. This has been made through the how Bajaj Finance Limited Auto Finance’s adoption of Salesforce.
BFL-AF’s transformation began with a shift towards a digital, agile approach to lending. Previously, they had various legacy systems that hampered coordination and resulted in limited customer experiences. Now, Salesforce sits at the heart of their loan origination ecosystem, consolidating customer and loan data from multiple sources into a single view. Raul Verma, VP, and Business Head, Motorcycle Business, BFL-AF, emphasizes that this integration has significantly improved credit decisioning accuracy and speed.
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Enabling a Faster Ride across the Lending Journey:
With Salesforce Sales Cloud, BFL-AF now efficiently handles leads from multiple channels, categorizing and tracking them for smooth nurturing. The streamlined and digitalized loan process, from pre-qualification to customer onboarding, has resulted in customers receiving loan offers in just three minutes—a significant improvement from the previous eight minutes. Moreover, loan processing time has been reduced by 25%, and process automation has led to significant cost savings and improved productivity.
The adoption of a QR code on standees outside Bajaj vehicle dealerships has taken customer experiences to a new level. As prospects scan the QR code, their data flows seamlessly to the company’s call center and field sales teams. This innovation minimizes lead leakage, enables proactive follow-ups, and increases conversions. By integrating Salesforce with additional databases, customer verification checks and credit scoring now happen in near real time, allowing customers to walk into showrooms with pre-approved loan offers in hand, ready to purchase their dream bikes.
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Employee and Partner Confidence:
BFL-AF’s digital transformation has not only benefited customers but also their sales representatives and dealers. With the Salesforce mobile app, the workforce has become more agile, able to generate loan offers and convert leads from anywhere. The solution’s intuitive configuration and process automation have drastically improved sales reps’ performance, resulting in almost 100% adoption of the platform.
The successful partnership between BFL-AF and Persistent Systems and SaasWorx has made the Salesforce implementation journey smooth and efficient. Moving forward, BFL-AF aims to further streamline the lead and enquiry management process by integrating Sales Cloud with Marketing Cloud. The company also plans to deploy Service Cloud for customer support, Einstein for AI/ML capabilities, and MuleSoft for API management, aiming for a 360-degree view of the customer journey.
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