A day after Mahindra & Mahindra, the homegrown UV giant, announced that it would gift a unit of the Mahindra XUV700, its upcoming flagship, to Gold medalist Neeraj Chopra for bringing fame to the nation, Tata Motors has announced that all the Indian sports personal that have participated in this year’s Olympics will be awarded the Altroz B2-segment hatchback even if they’ve missed the bronze medal. The special Altroz for these awardees will be finished in a High Street Gold colour.
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Speaking on this development, Shailesh Chandra, President, Passenger Vehicle Business, Tata Motors, said “For India, this Olympics was about a lot more than medals and podium finishes. We are fortunate to celebrate the effort and spirit of our athletes representing our country, competing under the highest pressure against the absolute best talent the world has to offer and coming extremely close to a podium finish. They might have missed a medal but they have won the hearts of millions of Indians, with their dedication and are a true inspiration for budding athletes in India.”
Moreover, the homegrown carmaker, popular for cars like the Tiago, Nexon and Harrier, has even said that the the deserving sportspersons will receive the award very soon “As the leading homegrown automotive brand, we truly understand the spirit of ‘Dare to Dream and Achieve’, as it is a culture that drives us in Tata Motors as well. It is our privilege to honour the spirit of these path-breakers and present them a small token that signifies the Gold Standard, the Altroz”, a spokesperson of the company added.
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It must be noted here that recently, Anand Mahindra, Chairman of Mahindra and Mahindra, announced that his company will gift a brand-new XUV700 to Neeraj Chopra, who has brought a lot of pride to the country by bagging the gold medal in javelin throw competition at the ongoing Tokyo Olympics. Moreover, it has also been hinted that Chopra’s XUV700 would be a special edition model that will probably have more oomph than the regular version. It must be noted here that the Mahindra XUV700 will debut on August 14 and will eventually go on sale in the coming weeks. It will lock horns with the likes of Tata Safari, Hyundai Alcazar and MG Hector Plus.
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