In India success is all about a well designed car with enough features and a competitive price. The best example for this is the recent addition in the SUV segment, the Mahindra XUV500. The credit of its success lies in its toughness, radical design, breathtaking features and impressive pricing.
It has proved to be the best priced car and its success is well explained by the fact that Mahindra & Mahindra had to stop taking fresh bookings after receiving 8000 bookings. Ever since its launch, other potent brands are also in the race to come up with a similar product but the most interesting part is that Hyundai is also competing with them.
Hyundai, which recently launched Hyundai Santa Fe, is now planning for a low cost SUV and surprisingly, ahead of all, they are ready with a concept. The Concept design will be showcased at the upcoming 2012 Auto Expo.
image – Hyundai Compact SUV just for illustration
As being reported, the car will be under 4 meters and could probably have Tucson looks. Hyundai Tucson, if you don’t remember, was a crossover SUV launched by Hyundai a couple of years back. Unfortunately it could not sell enough Tucsons and the car turned out to be a disaster.
Now, after many years, the brand is all set to rock the compact SUV segment with a low cost offering. Speculations say that it would be priced around Rs. 10 Lakh and will be packed with interesting features. Earlier the Tucson was brought via the CBU route, which was quite expensive but now with enough local vendors in its favor, the brand has the potential to impress the customers.
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Hyundai India News
