For quite some time now the brand Yamaha has been recording great sales figures and the credit needs to go to the recent additions, Yamaha R15 and Yamaha FZ-16. Evidently they have proved themselves that the potential the brand carries is no less than the market leaders Bajaj and Hero Honda. With initial offering Yamaha Rx100, the brand did a wonderful job and its popularity gained new heights.
But then after the phase was not as profitable as they expected and after more than 20 years of existence the above two bikes helped the brand reach a position which it should have achieved way earlier.
Still the business has not been as profitable as expected and focusing on the same now the company plans of exporting bikes from our very own market and even wishes to increase the production capacity of Greater Noida from current 6,00,000 units to 8,00,000 units per annum. Apart from this new ramped up production of 25 percent, the company also plans to export separate 2,00,000 units to African and South American markets.
Hiroyuki Suzuki, the new managing director and chief executive of India Yamaha Motor Pvt. Ltd, said , “We are in a very severe condition. But we aim to break even by 2013 as we are increasing our production capacity.”
He added, “We plan to raise the capacity of this plant to one million and, by 2013, in the domestic market we aim to sell 800,000 units and 200,000 to be exported. The African markets need basic models such as Crux and FZ and we will export YBR to South America. In Africa, you see three types of motorcycles—mopeds, scooters and street models of motorcycles. These motorcycles are also used for commercial purposes. I mean a rider can have two pillion sitting behind him and he can charge fare from them. So, we will have to change specifications of the bikes, which we plan to export,”
We hope for happier times for the brand and wish them luck for their future plans.
