Mercedes-Benz India registers a stellar 40% growth in Q1 2015 sales
Mercedes-Benz India, which is currently the country’s fastest growing luxury car seller, has just announced a terrific sales performance for the period of January to March 2015 period. The Indian subsidiary of famous German luxury car maker has registered its best-ever quarter sales of 3,566 units, which has translated to a robust 40% growth compared to the same period last year. The Q1 2015 historic sales success of Mercedes-Benz India become even more significant, as this growth was achieved amidst challenging market conditions and no major incentives for the industry in the Union Budget.
The recent sales success comes at the back of the high popularity the new generation C-Class has garnered in a matter of few months. Launched in its diesel version in February, this sedan clocked the best ever sales in India in March. The GLA-Class too has managed to gain high customer traction. The latest breed of cars from Mercedes-Benz India, together with the vast after sales network, have played an important role in the stellar sales performance from the company.
Commenting on this, Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said, “The robust 40% growth along with other multiple sales records achieved in the first quarter of 2015, is a clear indication of our commitment to a strong customer focus. It also underlines the undisputed fact that, luxury car buyers across markets today increasingly prefer a Mercedes-Benz. We are glad to witness our ‘Live the Best’ philosophy yielding rich dividends and our objective of achieving a double digit growth moving in the right direction. Our product offensive across the spectrum, the value added services and finance programmes, the unique customer engagement initiatives have all been well appreciated, resulting in Mercedes-Benz’s best ever month, best ever quarter and even the best ever financial year. The result of these initiatives has been an inclusive growth for the brand in India in the first quarter itself, and validates our growth projection for the market. The success of the first quarter is stellar and inspires us to keep this momentum high for the remaining quarters.”
Mr. Kern further added, “Our growth in the first quarter is also significant as we had some of our key models, which are benchmark in their respective segments, under waitlist depending on various markets. The waitlisted models include the S-Class, the ML-Class, the GL-Class and the newly launched CLA-Class. It is our endeavour to cater to this increased demand and reduce the waiting period for these models.”
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