Mahindra Logan has been an exceptionally good sedan and offers true value for money but maybe because of its not so appealing design, the car’s sales have not been as considerable as expected at its launch. Moreover the company has also not come up with anything different so as to attract more buyers and all these do influence the car’s sales.
Its been long since we heard about a 5-seater Mahindra Xylo from Mahindra & Mahindra and now after almost 6 months the company is in the news for its new two variants of Logan due for this year. The most unique thing about the new Logans will be the removal of Renault badges since both the former partners have dissolved their joint venture.
Mahindras have already bought Renault’s stake in the venture and will soon be disassociating the latter’s name from all its dealerships and surprisingly the company could also opt for a new name for Logan. The success of the company’s strategy is very much justified by the step it took of reducing Logan’s price by 80,000, eventually raising its sales from 303 units in April 2010 to 1,120 units in January 2011.
Now the question arises that what the brand will offer with the new variants? To this question there are more speculations than any sure answers. According to automobile gurus, the company could go for one completely re-styled and one more cheaper one, but what is in the company’s mind is completely untouched and unexplored.
The new logan would go head one with current and upcoming sedans like Tata Indigo Manza CS and new Maruti Swift DZire.
