Skoda Auto India has signed Bollywood actor Ranveer Singh as its first-ever brand ambassador. Through this move, the brand looks to connect more deeply with Indian consumers and amplify its appeal among the masses.
Ranveer Singh Becomes the new Brand Ambassador for Skoda Auto India
With his mass appeal, Ranveer Singh will be seen endorsing Skoda’s latest marketing campaigns. The collaboration comes at a time when the company is busy growing its focus on expanding its portfolio and increasing its presence in the competitive Indian market. The first campaign featuring the actor will spotlight the brand’s newly launched sub-4m SUV, the Skoda Kylaq.
This new SUV is Skoda’s latest offering in the compact SUV space. Competing against established rivals like the Maruti Brezza, Kia Sonet and Hyundai Venue, the Kylaq aims to help the carmaker establish a stronger foothold. Speaking about the association, Ranveer Singh said, “I am thrilled to be Skoda Auto India’s first-ever brand superstar. This collaboration reflects a shared commitment to excellence, and I look forward to contributing to the growth of Skoda Auto in India.”
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Ranveer Singh’s endorsement comes as Skoda completes 23 years in the Indian market—a journey that started with premium sedans like the Octavia and Superb. The carmaker has evolved from a niche premium player to a mainstream carmaker with more mass-market products like Kushaq, Slavia, and Kylaq. In fact, the made-for-India Kylaq has been off to a strong start with a high demand. Meanwhile, safely expect to see Ranveer Singh in a series of upcoming digital and TV commercials for Skoda Auto India.
