This will definitely ensure peace of mind for the customers and represent the Japanese car marque’s faith in the quality of its products
The 7-year unlimited km extended warranty plan from Honda is making waves in the industry. This is bound to have a positive impact on the image of the Japanese car marque. Note that it currently sells the Amaze, City, City Hybrid and Elevate in our market. All of these belong to brutally competitive market segments. Hence, a point of differentiation is critical to entice new buyers. I believe this extended warranty program will go a long way in ensuring that the ownership costs remain attractive. For now, let us delve deep into the details of this latest news.
Honda Introduces Unlimited km Extended Warranty
Honda has launched an industry-first 7-year unlimited km extended warranty plan on the petrol version of Elevate, City, City e:HEV and Amaze. Interestingly, this program is also valid for Civic, Jazz and WR-V if the customer is enrolled for the Extended Warranty program earlier. Needless to say, it enhances the ownership experience for the customers a lot. The customers can choose this program within the first 2 years of purchasing a Honda car. Existing customers who have bought an extended warranty till 4th and 5th year can also extend it to up to 7 years of 1,50,000 km (whichever is earlier). Finally, this program is transferrable at the time of resale.
Speaking on this occasion, Mr. Kunal Behl, Vice President, Marketing & Sales, Honda Cars India Ltd., said, “At Honda Cars India, our commitment to enhancing the customer ownership experience remains unwavering. Backed by the established values of strong durability, quality and reliability of Honda cars, this Extended Warranty Programme with Unlimited Kilometers upto 7 years ensures that every customer regardless of their driving pattern, can experience long-term protection. We believe this new offering is a game changer for the industry and will redefine customer expectations of vehicle ownership.”
My View
As inflation goes through the roof, car owners are always looking for ways to save money. In fact, that is the reason why CNG cars are getting so popular in recent times. Once you have purchased a car, ownership costs can be surprising for some owners who underestimated them beforehand. For such buyers, a warranty program that covers everything for at least 7 years or unlimited km is ideal. I feel we will see many potential car buyers opt for Honda cars after this announcement. Let us keep an eye out for that.
Also Read: Fully Loaded Truck Topples Over Honda Elevate, SUV’s Robustness Outshines
