Anand Mahindra is one of the most followed Indian businessmen on the micro-blogging site, X (formerly Twitter).
A rather surprising case has emerged where Anand Mahindra reacts to an old picture of a little girl with the Mahindra Jeep. In fact, the photo emerges from 4 decades ago. This really puts things into perspective. Mahindra has grown leaps and bounds as an automobile giant in India. Prior to offering passenger cars and urban SUVs, Mahindra was a top player in commercial, agricultural and rugged SUV space. It is only in the last few years that the Indian auto giant has shifted its focus to the passenger car segment. I must admit, it has achieved immense success, as a result.
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Anand Mahindra on Pic of a 40-Year-Old Pic of XUV700 Owner
The official post from someone named Promod George showcases a 4-decade-old image of a woman with a little girl in her arms. In the background, the old Mahindra Jeep is parked. It is one of those jeeps which you must’ve seen in old movies or documentaries from around the World War II era. However, what blows away everyone’s mind is the photo on the right. This little girl has grown into a woman who now poses with her children in front of a Mahindra XUV700. Things, in essence, have come back full circle. She writes, ” 39 yrs on..the little girl on the left is the proud owner of Gabru. Hoping to inspire kids to continue this. This is what defines Mahindra!”
To this, Anand Mahindra comments, “Messages like this are truly humbling. They fill you with gratitude—& an enormous sense of responsibility for a brand that people have placed their trust in over generations. I hope everyone at @Mahindra_Auto & @MahindraRise will fulfil this responsibility with pride.” He is evidently excited and humbled by the kind of trust people have instilled in Mahindra cars over such a long time. This is quite a unique case which represents the power of Mahindra as a brand and its image in the hearts of people.
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Author’s Note
Mahindra cars are known for being extremely utilitarian, tough and reliable. Its jeeps and SUVs, in particular, command unparalleled respect from the buyers. It has been the case since time immemorial. But what interests and pleasantly surprises me the most is how well the firm has transitioned into a passenger car company. It still makes SUVs, but with varied applications with modern equipment and styling in addition to being off-roaders and rugged products. Going forward, Mahindra has a clear plan to offer numerous electric SUVs within the span of the next couple of years. Exciting times lie ahead for Mahindra loyalists.
🙏🏽🙏🏽🙏🏽 Messages like this are truly humbling. They fill you with gratitude—& an enormous sense of responsibility for a brand that people have placed their trust in over generations. I hope everyone at @Mahindra_Auto & @MahindraRise will fulfill this responsibility with pride. https://t.co/US8jWBsKCl
— anand mahindra (@anandmahindra) November 16, 2022
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