Hyundai Motor India Foundation (HMIF) has been actively supporting regional art forms in India through its art programs. The carmaker’s initiatives like Art for Hope and Artisan Fests offer artists an excellent platform for showcasing their talents. Recently, HMIF announced that such art projects have positively impacted more than 25,000 artists across 27 Indian states. Also, so far, the charitable arm of Hyundai has invested over Rs 5.8 crore to nurture and promote the diverse art forms in India.
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Art for Hope
HMIF plays a pivotal role in supporting emerging artists through various art programs. Art for Hope, launched in 2021, has promoted various art forms from across India. Since its launch in 2006, HMIF has spearheaded the carmaker’s Corporate Social Responsibility (CSR) activities. Centered around Hyundai’s vision of ‘Progress for Humanity,’ HMIF’s programs focus on community development, healthcare, education, vocational training, environmental conservation, road safety, and the promotion of art, science, and technology. Through Art for Hope and other CSR initiatives, HMIF has played a crucial role in supporting art and culture. It also contributes to the overall well-being and development of communities across the country.
Committed Towards India’s Holistic Growth
Sharing the impact of HMIF’s art programs, Mr. Puneet Anand, AVP & Vertical Head, Corporate Affairs, Hyundai Motor India Ltd. said, “Hyundai is committed towards playing a key role in India’s holistic growth. Under Hyundai’s global CSR philosophy of ‘CONTINUE’ we have been giving back to the society with various initiatives under the pillars of ‘Earth’, ‘Mobility’ and ‘Hope’. Our dedicated art programs have been holistic change-makers in the national art space. Through our art programs, including Art for Hope and Artisan Fest, we are fortunate to have reached out to over 25,000 artists. Our dedication to the Indian art community remains unwavering. Hyundai Motor India Foundation has invested over ₹ 5.8 crores towards reviving lost art-forms of India, till date.”
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“HMIF’s flagship, art CSR program, Art for Hope has awarded grants of ₹ 1.05 crore to 100 plus artists and art collectives. Art for Hope program has continued to inspire positivity and growth, documenting the journey of ‘Progress for Humanity’ for India’s diverse art creators. This inclusive program has been a key enabler for artists from various domains, who are undiscovered, need support to carry on their art form, and in need of a larger platform. I am hopeful, HMIF’s art programs will support and promote India’s rich and storied heritage of arts, craft and culture.” Mr. Puneet, added.
