MG Motors is offering price cuts on all its cars this month. At the moment, the Chinese-owned British carmaker has six products in its Indian portfolio – Comet (EV), ZS EV, Astor, Hector, Hector Plus and Gloster. Apart from the Astor, all vehicles have received price cuts. This could be a critical decision to spur demand. MG has not been selling in very high numbers due to stiff competition in all these segments. In order to tackle the competition and sweeten the deal for new customers, these price cuts are announced. Let us take a look at the details of each model.
You may also like: MG Hector Owner Wraps SUV in Bhagwa Colour Ahead of Ram Mandir Inauguration
MG Cars Get Price Cuts
| Cars | Price Cuts |
| MG Comet | Rs 1.40 lakh |
| MG ZS EV | Rs 2.90 lakh |
| MG Hector | Rs 80,000 |
| MG Hector Plus | Rs 80,000 |
| MG Gloster | Rs 1.34 lakh |
You may also like: MG Electric SUV Based on Comet EV Spied Testing
MG Comet
The first vehicle on this list is the MG Comet. It is a 4-seater compact electric car which aims to cater to buyers who want a city commuter. It is being offered with discounts worth upto Rs 1.40 lakh. That makes it really enticing since it now starts at just Rs 6.99 lakh, ex-showroom. In fact, the top model now retails for Rs 8.58 lakh, ex-showroom. That makes the entire proposition much more value for money.
You may also like: 5 Famous Indian Celebs with Affordable EVs – Suniel Shetty’s MG Comet to Mandira Bedi’s Nexon EV
MG ZS EV
Then there is another EV on this list of the MG cars with price cuts. ZS EV is the electric version of the Astor mid-size SUV. It was among the first products in India in this category. It now gets a significant discount of Rs 2.90 lakh. Essentially, the company has launched the Executive trim of the electric SUV at Rs 18.98 lakh, ex-showroom. That makes the lineup more accessible to a whole lot of new potential buyers.
You may also like: Upcoming MG Cars in India in 2024 – Gloster Facelift to MG 4 EV
MG Hector and Hector Plus
The Hector siblings are next on this list. Note that Hector Plus is the 7-seat version of the Hector. Presently, both these SUVs offer a discount of Rs 80,000. They belong to an extremely competitive market segment with the likes of Hyundai Alcazar, Mahindra XUV700, Mahindra Scorpio N, Tata Harrier and Tata Safari. Hence, such a price cut could help get the attention of potential buyers.
You may also like: Entrepreneur Showcases India’s First AI Car on Shark Tank India
MG Gloster
Finally, we take a look at the price cuts for the MG Gloster. It is the flagship model from MG in India. It is the Toyota Fortuner-rivalling 7-seat off-roading SUV with tons of luxury and safety tech. The buyers can avail of benefits of upto Rs 1.34 lakh on the Gloster. That might seem like a substantial amount but remember that the SUV costs between Rs 38.08 lakh and Rs 43 lakh, ex-showroom.
You may also like: Out-of-Control Tata Harrier Facelift Falls Off Bridge in First Major Accident
Reasons for Price Cuts
Price cuts are a great way to stimulate demand in the market. A price-conscious market like India gets attracted to discounts strongly. The Deputy Managing Director of MG Motor India, Gaurav Gupta said, “This has been made possible due to increased localisation, long-term freight contracts, streamlined logistics, supply chain improvement, and long-term key commodities cost rationalization.” The company has decided to pass on the benefits to the consumers. Let us see how these price cuts impact the sales of MG cars in our market.
