The Tata Nexon EV-rivalling Tesla Model 2 has been visualized in this latest rendition. In recent times, discussions between Tesla and the Indian government about introducing former’s electric vehicles in the country have been ongoing for a couple of years. Despite prolonged deliberations, no definitive agreement has been reached for various reasons. Elon Musk is consistently advocating for a reduction in import duties from India, aiming to provide Tesla’s electric vehicles at more competitive prices. Conversely, the Indian government is pushing for Tesla to establish a manufacturing plant within the country as a means of stimulating the local economy. Notably, the Prime Minister’s Office has set a deadline for a resolution to be reached by January 2024. Let us see how things pan out.
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Tata Nexon EV-Rivalling Tesla
This digital illustration comes from SRK Designs on YouTube. The front section looks very Tesla-like. This is due to the minimalist design philosophy the American EV giant adopts. There are sleek LED headlamps with a swooping back effect. The bonnet looks quite slippery to maximize aerodynamic efficiency. The lower section of the bumper is neat with horizontal LED DRLs. Moving down the sides reveals rather creaseless body panels. In fact, the alloy wheel design is quite traditional too. It gets flush-fitting door handles and black elements surrounding the windows. All in all, the digital designer ensures that the typical design language of Tesla comes through.
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Rs 17 Lakh Tesla
I’ve been following Tesla’s discussions about introducing a sub-$20,000 electric vehicle (EV) tailored for emerging markets like India for quite some time. This roughly translates to around Rs 17 lakh. It’s worth noting that the Tata Nexon EV currently retails between Rs 14.74 lakh and Rs 19.94 lakh, ex-showroom. If Tesla manages to price its upcoming electric car in a similar range, it could potentially disrupt the entire market. The electric Nexon has been exceptionally successful in India since its inception, boasting over 70% market share, which attests to its widespread acceptance among buyers in the country.
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Author’s Note
The electric vehicle sector is currently experiencing a surge in momentum, and this trend is not just in India but extends globally. Scandinavian nations have already made remarkable strides in the widespread adoption of electric vehicles, and now, the rest of the world—especially developed countries—is swiftly catching up. Many leading global automotive companies have ambitious strategies to achieve carbon neutrality in the near future. These plans involve not only producing eco-friendly vehicles like hybrids and fully electric cars but also ensuring that production facilities are powered by renewable sources of energy. Tata Motors is the leader in the EV space in India. Let us see if it is able to maintain that once Tesla arrives.
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