The sales of Hyundai India in the month of November 2023 are quite impressive. Carrying on the momentum from the festive season, the sales did see a decline in the monthly figures, but that is normal. Generally, the September-October window is extremely bullish for the automobile industry in India. People buy cars and other new items during this auspicious occasion. That is exactly what transpired this year as well. Now that we are in the last month of the year, the imminent price hike is also around the corner. Let us take a look at the details of the sales from the data representing the dispatches to the dealers.
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Hyundai Sales in November 2023
Car | Sales |
Hyundai Creta | 11,814 |
Hyundai Venue | 11,180 |
Hyundai Exter | 8,325 |
Hyundai i20 | 5,727 |
Hyundai Grand i10 | 4,708 |
Hyundai Aura | 3,850 |
Hyundai Alcazar | 1,913 |
Hyundai Verna | 1,701 |
Hyundai IONIQ 5 | 596 |
Hyundai Tucson | 118 |
Hyundai Kona | 19 |
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As evident from the table, the Creta mid-size SUV, Venue compact SUV and Exter micro SUVs are the chief contributors to the overall sales of the Korean giant. It is fascinating to witness just how popular the SUVs have become in every segment of the market. Hyundai has three top products in the three categories to reap the benefits of this growing trend. Then there are the hatchbacks like the i20 and Grand i10 Nios. The sedans, Aura and Verna have also been quite popular despite stiff competition in their respective segments. However, selling the Rs 45-lakh IONIQ 5 premium EV in such huge numbers is really a positive sign for the future of EVs in India.
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Price Hike from January 2024
Hyundai Motor India has officially announced a price hike starting January 1, 2024. Commenting on this development, Mr. Tarun Garg, COO, Hyundai Motor India, said, “At Hyundai Motor India, we always try to absorb the cost escalations to the extent possible and ensure continuous customer delight. However, it has now become imperative to pass on some portion of the rising input cost to the market through a minor price increase. The price hike will be effective from January 1st, 2024.” The Korean giant cites rising input costs, adverse exchange rate and increase in commodity prices as the main reasons for this price increase.
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Author’s Note
The current demand in the automobile market is decent. It looks like the industry has finally recovered from years of turmoil due to the pandemic and the subsequent supply chain and semiconductor chip shortage issues. The bumper festive season was a prime indicator of that. Moreover, the continuation of sales further proves it. Apart from that, the price hike at the beginning of each year is also a normal phenomenon. In fact, other carmakers will also soon announce an increase in the prices of their models pretty soon. Hence, December is generally a good month to purchase cars to avoid those added costs starting January every year.