Volkswagen launched the Sound Edition models of the Taigun and Virtus. As part of VW Group’s India 2.0 strategy, these two vehicles marked the beginning of a new era for the German auto giant. Notably, the MQB A0 IN platform, which underlies these vehicles, also serves as the foundation for Skoda cars. This platform is highly localized, allowing the carmaker to lower both initial and maintenance costs. This addresses a significant concern for many potential buyers of Skoda or VW cars in our country. Such special edition models help to popularize cars. Here are the details.
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VW Taigun and Virtus Sound Edition
This special edition is available on the 1.0-litre TSI Topline variants of both cars. It is available in four colours – Lava Blue, Carbon Steel Grey, Wild Cherry Red and Rising Blue. Some highlights of this variant include:
- Enhanced Audio Experience
- A sub-woofer and Amplifier
- A specially-tuned audio system for a great acoustic experience
- Electric Front Seats (1st in Segment)
- Puddle Lamps
- Footwell Illumination
- ‘Sound’ Badging on A-Pillar Tweeters and on exterior
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Speaking on this occasion, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India commented, “At Volkswagen, we have always believed in enhancing the value we offer to customers through our safe, fun-to-drive, German-engineered cars. The Sound Edition is a testament to this very thought, as we aim to augment acoustic experiences and make them as exciting as driving a Volkswagen. With the introduction of Sound Edition, we are also glad to roll out our year-end bonanza with the launch of Big Rush. We are certain that the attractive benefits on offer will appeal to discerning customers as we introduce them to one of India’s safest line-up of cars.”
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Specs and Price
Both these cars share the powertrains and transmissions. These include a lively 1.0-litre TSI turbo petrol and a 1.5-litre EVO turbo petrol engine. The former delivers a respectable 115 PS / 178 Nm, while the latter boasts an impressive 150 PS / 250 Nm of peak power and torque, respectively. Both engines are paired with a 6-speed manual, but the smaller version comes with a torque converter automatic, while the larger variant is equipped with the 7-speed DSG (DCT) automatic gearbox. The Sound Edition range starts at Rs 15.52 lakh and goes all the way up to Rs 17.90 lakh, ex-showroom.
| Price | Taigun Sound Edition (1.0) | Virtus Sound Edition (1.0) |
| 6MT | Rs 16.33 lakh | Rs 15.52 lakh |
| AT | Rs 17.90 lakh | Rs 16.77 lakh |
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Author’s Note
Special Edition models attract a new audience as people get to experience a new avatar of the regular cars. VW Group has been doing fairly well in our market for a couple of years now. With such frequent limited edition models and attractive discounts, the German car marque aims to grab an even bigger market share for itself. The competition in the mid-size sedan and mid-size SUV segment is already high. Let us see how well the customers receive these models in terms of monthly sales.
