Are you planning to buy a Harley Davidson motorcycle after some time from now? If you are then we have a Great news for you. Harley Davidson is all set to assemble some of its motorcycles in India so as to cut down costs to whatever extent they can.
Anoop Prakash, managing director for Harley-Davidson India said “We are building a strong foundation for our business in India, first by establishing a world-class dealer network, and now by commencing CKD assembly operations. It is important for us to continue to invest in strategies that make our products and experiences accessible to an increasingly broader set of customers across India,”
On the occasion even Matthew S. Levatich, Harley-Davidson president and chief operating officer could not control his content and said, “We are delighted to announce the company’s plans to establish assembly operations in India. CKD assembly operations are a natural next step for Harley-Davidson as we increase our ability to meet the needs of India’s consumers.”
“This investment will allow Harley-Davidson to improve our market responsiveness and production flexibility while reducing the tariff burden, which we expect will drive growth over time by making our bikes more accessible to India’s consumers. Given the strong response we have received in the initial months of retail operations, we believe this is the right investment for this important market” he added further.
The CKD operations will take place at an assembly facility near Bawal in Haryana and once it goes operational, no time will be wasted for importing CKD kits for selected current models while the rest of the models will be sold as CBU units.
India is the second largest two wheeler market after China and companies with new set up plans are always welcomed as they will not only flourish but will help India grow as well.
