The first-ever TVC for the new Tata Harrier facelift is out! The video shows a breathtaking setting amidst a pristine waterfall. The stage is set for a spectacular video shoot involving an actor. He is shown stepping out of a vanity van and walk towards the set. The tagline “Fearless” flashes on the screen, immediately establishing a connection with the new Harrier through the SUV’s new variant nomenclature. The next few minutes show the character reminiscing about the various episodes involving him and the new SUV in its various trims.
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New Features Highlighted
- R18 Alloys: The new Harrier boasts striking R18 alloy wheels that not only enhance its aesthetics but also contribute to a smoother ride.
- TPMS (Tire Pressure Monitoring System): Ensuring safety on every adventure, the TPMS keeps you informed about your tire pressure, preventing unexpected mishaps.
- Connected LED Taillamp: The rear of the Harrier is a spectacle, thanks to its connected LED taillamp, which not only looks stunning but also improves visibility.
- Gesture-Controlled Electric Tailgate: Convenience takes center stage with a gesture-controlled electric tailgate, making loading and unloading a breeze.
- IRA Connectivity Options: Stay connected like never before with the IRA connectivity options, bringing the power of the internet to your Harrier.
- Luxurious Interiors: Inside, you’ll find a host of premium features, including a powered driver seat, winged headrests, ventilated seats, digital instrumentation, dual-zone climate control, and a JBL audio system.
- Advanced Safety: The Harrier Facelift is packed with safety features, including emergency braking driver assist, voice command with Alexa support, persona-themed interiors, 7 airbags, and an SOS feature.
- Comfortable Co-Pilot: The co-driver enjoys a 4-way powered seat, ensuring a comfortable journey for all passengers.
- Sunroof: The sunroof adds a touch of luxury and allows you to bask in the beauty of the great outdoors.
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New Tata Harrier – Design Highlights
The design of the Harrier has undergone a significant transformation for its mid-cycle makeover.
- Front Fascia: The new model sports a modern full-width LED light bar on the bonnet, replacing the regular LED DRLs. The Bi-projector LED headlamps are sleeker. Meanwhile, the front grille exudes sophistication.
- Side Profile: New alloy wheels, black body cladding, roof rails, and chunky wheel arches give the Harrier a robust look.
- Rear: The connected LED light bar, shark fin antenna, rugged bumper with a skid plate, and prominent reflector lights on the rear bumper complete the bold look of the Harrier Facelift.
- Interior: Inside, the SUV gets a new dashboard that features digital controls for the aircon. Even the instrument cluster is new and has a full digital setup. The steering wheel, like the one on the new Nexon, has an illuminated logo. Basically, the interior updates are in line with the rather futuristic appearance of the exterior.
These design enhancements come together to make the 2023 Harrier Facelift stand out from its predecessor.
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2023 Tata Harrier Facelift Specs
Tata Harrier Facelift retains the Fiat-sourced 2.0-litre Kryotec turbo diesel engine. It delivers 170 PS and 350 Nm of peak power and torque. This engine works in tandem with either a 6-speed manual or a torque converter automatic transmission. With terrain response and drive modes, the Harrier is good for adequate ‘soft roading.’. In the market, the Harrier competes with the Mahindra Scorpio N, MG Hector, and Jeep Compass.
What We Think
The official TVC of the Tata Harrier Facelift offers a good glimpse at the new Tata Harrier facelift. With its many new features, striking design, and tried-and-tested Fiat-sourced engine, the Harrier Facelift is likely to gain more popularity. Stay tuned for its official launch and pricing of the new SUV.
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