Monthly sales is a perfect tool to judge the popularity of cars in any market.
The Mahindra Scorpio N and XUV700 contributed significantly to the overall sales of the Indian auto giant. Mahindra is growing by leaps and bounds. It offers only SUVs in our market. These range across various segments. Essentially, the name has been synonymous with reliability and utility since time immemorial. Leveraging that, Mahindra offers all sorts of SUVs ranging from hardcore off-roaders like the Thar to ultra-opulent and luxurious XUV700 and everything in between. The SUVs are in trend not just in India, but across the globe. Let us take a look at the details of the latest sales figures.
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Mahindra Scorpio N and XUV700 Contribute to Booming Sales
Mahindra sold an impressive 41,267 cars in India in September 2023. Comparing this to September 2022 when it sold 34,262 units, this marks a commendable 20% growth on a YoY basis. The most prominent contributors to these exciting sales are the Scorpio N, XUV700 and Thar. For some of these models, there are still high waiting periods in some cities. That is a testament to the kind of demand these SUVs are receiving. In fact, Mahindra has sold 2,14,904 cars in this year (YTD) compared to 1,67,052 in the same time last year. This registers an even more respectable 29% rise in sales.
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On this occasion, Veejay Nakra, President of the Automotive Division at Mahindra and Mahindra said, “We are excited to achieve our highest-ever sale of SUVs for the third consecutive month. This month we saw a growth of 20% with 41,267 vehicles. We also registered an overall growth of 17%. In September, we also crossed the 1 lakh unit mark for our Bolero Maxx Pik Up trucks, making it the fastest-selling pickup in the country to reach that mark. He adds, “While demand for our key SUV brands continues to be strong, we are keeping a close watch on the availability of semiconductors and select components to meet the strong festive season demand.”
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What We Think
The SUVs from Mahindra are quite compelling. In the last few years, the Indian carmaker has worked hard on making its SUVs quite competitive and feature-rich. This includes things like modern exterior styling, the latest tech, convenience and comfort features, powerful engine options, etc. In fact, it has stayed at around the 4th spot in monthly sales for a long time now. It is slowly clipping at the heels of Tata Motors to dethrone it from the 3rd spot. With the passage of time, we are certain that Mahindra will remain a top carmaker in the country, especially considering its extensive plans for EVs.
