Mercedes-Benz posts best ever H1 sale in India of 8528 units, whilst registering a 13% YoY growth. It even achieves best ever Q2 sale of 3831 units (+8%, YoY)
India’s luxury car market witnessed an extraordinary performance in the first half of 2023, as Mercedes-Benz, the leading luxury car manufacturer, achieved its best-ever sales figures. With a strong sales momentum and an unparalleled product portfolio, Mercedes-Benz not only secured its position as the frontrunner in the Indian luxury car market but also recorded its highest-ever H1 sales and best-ever Q2 performance. This remarkable feat can be attributed to the brand’s customer-centric approach, exemplified by its ‘Retail of the Future’ business model, which offers a seamless omni-channel customer journey experience.
You may also read: Top 5 Indian Celebrities Who Bought Mercedes AMG G63 – Badshah to Rohit Shetty
Unprecedented Growth in H1 2023
Mercedes-Benz shattered all previous records by retailing an impressive 8,528 units during the January-June 2023 period, indicating a healthy year-on-year growth of 13%. This achievement can be attributed to the unwavering preference of customers for the brand. The sustained demand for Mercedes-Benz cars in both the entry and core segments played a pivotal role in driving sales volumes in H1 2023. However, the most noteworthy growth was observed in the high-end Mercedes-Benz and AMG models belonging to the TEV (Top-End Vehicle) segment, which outperformed all other segments with a remarkable 53% YoY growth rate.
You may also read: Mercedes AMG SL55 Launched at Rs 2.35 Crore Onwards
Expanding Electric Portfolio
In addition to its stellar sales performance, Mercedes-Benz witnessed a significant expansion of its Battery Electric Vehicle (BEV) portfolio in H1 2023. With the introduction of the luxurious EQB and EQS models, the BEV portfolio experienced a staggering tenfold growth, showcasing the brand’s commitment to sustainable mobility solutions.
You may also like: Mercedes Maybach S-Class of Bollywood Celebs – Kiara Advani to Shahid Kapoor
You may also like: WATCH Rare Video of Ratan Tata Driving His Mercedes SL500
Mercedes-Benz Continues to Set Benchmarks in Indian Luxury Car Market
Mercedes-Benz’s exceptional sales performance in H1 2023 firmly establishes its dominance in the Indian luxury car market. The brand’s ability to meet and exceed customer expectations, coupled with its attractive product portfolio and innovative business model, has propelled its success to new heights. As the year progresses, it will be fascinating to see how the brand sustains its growth and further strengthens its position in the ever-evolving automotive landscape.
“Mercedes-Benz continues its strong demand in the Indian market, achieving the best ever H1 and Q2 sales. This record sales performance is driven by high desirability of the brand, an attractive portfolio, increased availability of cars and successful implementation of the ‘Retail of the Future’ business model. Our focus remains on elevating the customer experience and continuing to grow the Top-End Vehicles that outpace other segments. We are excited about the remaining quarters, having lined up some of the most awaited luxury vehicles for our customers, starting with the New Generation GLC.” Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
