Tata Motors recently unveiled a first of its kind flagship showroom for passenger vehicles in Mumbai. The showroom is has been designed to give prospects and buyers an enhanced experience of car buying. The showroom presents a perfect abode for a high level human interaction with machines and technology. The showroom was inaugurated by Mr. Ranjit Yadav, President of Passenger Vehicle Business Unit of Tata Motors.
The showroom showcases a contemporary architectural style and spreads across an area of 4400 sq. ft. accompanied by a 100 sq. ft. exterior facade that features a latest identity signage. Expressing his pleasantries on the occasion Mr. Ranjit Yadav said that “Customer centricity is the hallmark of Tata motors. As desired by today’s Indian motorist, the showroom offers best in class service in a stylish and premium format to enhance the buying experience of our brands. This new look and feel will be extended to the rest of the network as well and will herald a slew of customer centric initiatives that we will unveil over the next 12-18 months. We are committed to anticipating and providing the best vehicles and experiences that excites our customers globally.”
Some of the defining features of this dealership are:
• Walls studded with video screens on which customers can configure their vehicles through tablet PCs.
• Branded accessories and lifestyle merchandising.
• A customer lounge with all luxuries along with Wi-Fi connectivity.
• Well trained Professionals to take care of all your needs.
• A small café corner.
• And a play zone for kids.
The company plans to open up more showrooms across the nation in upcoming months. All these initiatives are a step towards providing customers a high class familiarity with global level retail offerings. Tata motors is presently the biggest automobile giant of India. It was able to make approximately INR 1, 65, 654 crores (almost USD 33 billion) in total in year 2011-12. There is not a single segment in Auto market where Tata motors haven’t registered its name as a leader. They lead Automobile market in every segment and have given products that have won all parameters of quality, quantity as well as prices.
