From the days since the Tata Nano story became a flop in the Indian automobile market, Tata Motors has been looking for alternate avenues and markets to make profit out of a product that was initially destined to take on the small car market in India by a storm. Few months ago, Tata Motors had announced that they are looking at expanding the exports of Nano to foreign countries like Nepal, Bhutan and Bangladesh. The Nitol-Niloy Group who are the distributors of Tata vehicles in Bangladesh have stated that they will be coming up with a ingeniously assembled Tata Nano by April next year.
Abdul Matlub Ahmed, Chairman of the Nitol-Niloy Group commented on this saying:
“We are now working on manufacturing of Tata Ace pick range and will look into Nano manufacturing after that. Nano will probably come by April 2013.”
The Tata dealership is planning is import about 2000 cars to the country this year to gauge the public response and demand from the customers. Based on the demand turn out, it will plan to import more cars and eventually look at locally producing them. He also added that before introducing Nano, it may also look for launching of Tata Indigo CS, the compact sedan from Tata Motors.
Currently Tata Motors is exporting the Nano to Sri Lanka and Nepal since last year. it is also eyeing markets in Thailand and Indonesia and Myanmar for the Nano. However, it refused to provide any comment on the revelations from the Tata dealership of Bangladesh. The Nitol-Niloy Group along with Tata Motors will also be expanding into shoes and bicycles market under the Nitol-Tata brand. They had signed a MoU in April 2010 to manufacture shoes and bicycles in Bangladesh.
Nano is gradually improving its image not only in Indian domestic market, but also globally with the reach of Nano gradually increasing to global markets. Recently, Tata revealed that they will be developing a special version of Tata Nano for USA which will be priced under US $10,000. This car will be developed keeping in mind the requirements and norms of the USA automobile markets.
via – Business Standard
Report by – Joy Chatterjee
