Buzz has been there in media that Ford is opening one of its most wide expansion on a single day on 16th Feb 2012. The same has been officially announced today. Ford India today inaugurated 45 new sales and service outlets in 35 locations across the country, which further extends Ford’s footprint of world-class products and services in one of the world’s fastest growing auto markets. Michael Boneham, president & managing director, Ford India inaugurated a brand new 3S and Service facility at MPL Ford in Chennai, Tamil Nadu with S. Ravindranathan, Dealer Principal, MPL Ford. With the new openings, Ford India has strengthened its pan-India network to 230 sales and service outlets in over 123 cities.
image – Ford EcoSport Concept Car
Michael Boneham, president and managing director, Ford India quoted:
“Ford has started 2012 with a new promise and is committed to going further to enrich the lives of customers across India. Adding to our commitment of bringing eight new products to India by mid-decade, we are focused on augmenting the customer experience with our world class service initiatives. The path-breaking event being celebrated across multiple dealerships in India today signifies that focus and is aimed to inspire those willing and waiting to join the Ford family. From sales and service expansion to localization to affordable spares and child parts strategy, Ford has truly redefined what consumers want and desire – offering peace of mind and convenience. Today Ford dealerships are located across the length and breadth of India and offer world class after sales service plans at a competitive cost. As we broaden our portfolio, we are committed to growing closer to customers through our sales and service network to create delightful experiences”
Of the new sales and service outlets inaugurated across India, 20 will offer full 3S (Showroom, Sales and Service) facilities, while 14 will be service workshops, providing a full line of after sales services and 11 standalone sales showrooms. The sales and service network expansion follows the global preview of the all-new EcoSport during Delhi Auto Expo 2012 and reinforces Ford’s commitment to go further in 2012. With its aggressive focus on creating an unparalleled ownership experience, Ford has introduced a new sales and service centre every ten days, to meet the growing demand of consumers since 2010.
New facilities have opened in New Delhi, Noida, Rohtak, Sonepat, Panipat, Kanpur, Lucknow, Bareilly, Gorakhpur, Alwar, Bikaner in the North; Rourkela, Agartala, Kolkata in the East; Bangalore, Chennai, Cochin, Coimbatore, Gulbarga, Hyderabad, Belgaum, Thanjavur, Tirupur in the South; and Mumbai, Navi Mumbai, Goa, Jabalpur, Indore, Sagar, Solapur, Bhillai, Jamnagar in the Western region.
Initiatives such as Quick Service, a unique vehicle servicing process that allows routine service to be performed in less than 90 minutes is available across 90 dealerships, will go further in enhancing the ownership experience and adding a fleet of more than 10 Mobile Service vans across India to help customers reduce their travel time for routine services and minor repairs, Ford has a laser sharp focus to strengthen the cost of ownership experience.
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