The sales numbers for the month of February are out and they paint a positive overall picture for the Indian automobile industry. The market seems to be coming back on track in terms of sales, as well as, growth trajectory. In the last month, in particular, almost all the carmakers showed positive growth and a substantial rise in car sales. Staying with Toyota, it saw a remarkable 36% growth in sales for February. Whereas in February of last year, Toyota sold over 10,300 units, it manages to surpass that to over 14,000 units. The reasons are simple, that people are starting to invest in personal mobility again after a forgettable 2020. It must also be mentioned here, that over 38% of Toyota’s sales came from rebadged Maruti Suzuki products, including the Glanza and Urban Cruiser. This amounts to almost 5,300 units of these two products alone.
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However, what is more interesting is the fact that this number is substantially lower than what it used to before. Toyota always had more than 50% contribution from the Maruti-sourced products. Now, the core and original products of Toyota are driving sales, which is a promising sign for the Japanese auto giant. Let us take a look at the individual sales report for Toyota’s products.
Toyota Innova Crysta – 10% Growth
The most favourite MPV in the country for a long time, the Innova Crysta has been the highest-seller for Toyota for February. Toyota sold just over 6,000 units of the MPV, compared to a little less than 5,500 units in the same month last year. This marks a respectable 10% growth YoY. On an MoM basis, the sales of the Innova Crysta grew by 53% from 3,939 units sold last year. There are no direct rivals to challenge the podium spot of this MPV in India.
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Toyota Fortuner – 36% Growth
The recently facelifted Toyota Fortuner has seen a very positive and welcoming reception from loyal customers. It garnered over 5,000 bookings within the first month itself and this has translated into actual sales. In fact, this is the first time in a long while that the Fortuner has crossed the 2,000 unit sales mark in a month. In the same month last year, Fortuner saw just over 1,500 units being sold. Even more impressive is the MoM sales figures, which show a massive 76% growth. The overwhelming bookings will keep getting translated into sales for a few months for Toyota, at least.
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Toyota Glanza and Urban Cruiser – 38% contribution to the overall sales
The badge engineering has worked wonders for Toyota. Month after month, the major chunk of sales came from Maruti-sourced products. This time is no different. However, it is becoming less and less which means that the boost that Toyota needed as a brand in India has been successful. Now that sales are coming from the original Toyota products. A total of just under 5,300 units out of (14,000 units) of Glanza and Urban Cruiser (combined) were sold in February by Toyota. The sales of these two products are going strong and together with the core Toyota products, the future looks bright for the carmaker.
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Toyota Yaris – 21% Growth
The only sedan that has seen some success for Toyota after the iconic Corolla has been Yaris. February was great for the executive sedan, selling 657 units compared to 542 units in the same month last year. This marks a substantial 21% YoY growth in sales. Also, comparing to the month before, the sale saw a jump of 59%. This is significant in the segment that is ruled by the likes of Honda City, Hyundai Verna and Maruti Suzuki Ciaz.
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