The first month of 2021 has already passed and there is some good news for the industry from Toyota Kirloskar Motor. While we were all very curious to know how the automobile industry will fare in the new year after such a difficult 2020. But there were signs of life in the industry from the festive season in 2020 and that has continued. Toyota’s sales figures for the month of January 2021 show an impressive 90% increase in sales in comparison to January 2020. It sold over 11,100 units in January 2021 as compared to over 5,800 units in January 2020. It is important to note that January 2020 was not affected by the pandemic in India. This means that the growth of Toyota for January is exceedingly decent. We try to look at the reasons for this!
Also read: Toyota Fortuner and Legender launched – All you need to know!
Toyota Fortuner and Legender
Although Fortuner is a proper SUV, it is extremely popular in our country among SUV enthusiasts for a long time. It has held its position of being the most popular SUV in the country alongside the Ford Endeavour. Recently, Toyota launched the updated Fortuner with a ton of modern features and equipment. This remedied some of the shortcomings of the previous model because of its age. Additionally, Toyota added the top-of-the-line Legender variant to the Fortuner lineup to focus on the convenience features and comfort of the passengers. These variants have been well received by the customers. This has allowed Toyota to regain the top position in the SUV segment and establish a healthy growth foundation for 2021. The new Toyota Fortuner comes at a cost between Rs 29.98 lakh and Rs 37.58 lakh, ex-showroom.
Also read: Toyota Hilux spied testing in Delhi – What to expect?
Toyota Innova Crysta
Officially the highest-selling car from Toyota (apart from Glanza and Urban Cruiser), the Innova Crysta has achieved so much for the brand in India for a long time. Used for both, commercial as well as private usage, Innova Crysta continues to be the go-to MPV for the country. Last year, it received an update and the response from the customers has been overwhelming. With the facelift, it comes with all the latest features and technologies and doesn’t let know the age of this product. The prices for the Toyota Innova Crysta start from Rs 16.26 lakh and go all the way up to Rs 24.33 lakh, ex-showroom.
Also read: Over 52% Toyota sales in December come from Maruti Suzuki!
Toyota – Maruti Suzuki Alliance
We have reported earlier as well, that over 50% of the sales of Toyota come from Maruti Suzuki products consistently. This implies that the sales figure constitutes a healthy chunk of Glanzas and Urban Cruisers. The company also marks a milestone of selling over 50,000 units from this tie-up since the launch of Urban Cruiser in 2019. This clearly shows how the Joint Venture between Toyota and Maruti Suzuki has turned out to be. Toyota has been able to enter and sell well in the compact SUV and premium hatchback segment because of this alliance. This was the intention behind this alliance and it is nice to know the results of this cooperation.
Toyota Global Scenario
It is also relevant to know that Toyota has become the largest car manufacturer in the world in 2020. It regained the top spot from Volkswagen, which was the largest carmaker for 5 years. Although, it is not something unprecedented, as Toyota also already reached the top sport before and was always biting on the heels on VW all this while. The prime reason for the decline in sales of VW group has been the worse-hit European and American markets than the other markets. Toyota banked on this and raced to the top with 9.5 million units sold worldwide. VW managed around 9.3 million units. It shall be interesting to see how the automobile industry in India as well as globally, recover from the aftermath of the pandemic.
