SAAB (Saab Automobile AB) is a Sweden based automobile maker founded in the year 1937. So far, the ownership of SAAB has moved through many major Automobile companies and General Motors has been the owner from the year 1989 to 2010. In the economic crisis of the USA, when GM was facing financial crisis, SAAB was sold off to Swedish Automobiles who is now again selling it because of bankruptcy. SAAB is well known for its well built cars and good technological know-how which it has developed over many decades. Indian Automobile Majors – Mahindra and Mahindra and Tata Motors seem to be interested to buy the SAAB to expand their portfolio. In past few years, Mahindra and Mahindra has acquired Ssangyong and Tata Motors has acquired the Jaguar and Land Rover which has expanded the Indian reach to global products and has helped Indian Auto industry benefit from the technology skills of the acquired companies.
image – SAAB Brand Logo
Its is reported that Mahindra and Mahindra is talking with the SAAB representatives for buying certain parts of SAAB only. This acquisition will help M&M to expand its portfolio into various car segments in India which is currently not present in. As of now, Mahindra and Mahindra has many SUVs, MPVs and commercial vehicles while in cars segment, it sells Mahindra Verito which is the only sedan by M&M in India as of now.
For Tata Motors, acquiring SAAB will mean more products in its passenger car segment along with the use of technological know-how of SAAB to improve on the Tata Motors Indigenous cars lineup which includes Indica and Indigo series. Also Tata Motors can benefit by D segment and above cars by SAAB.
The talks are not made public and there is no official announcement or confirmation by these brands. We hope more details will emerge in a couple of months. We will keep you updated on the same. For latest information, stay updated by liking our official Facebook Page and sign up for our free email newsletter.
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