In this post, I shall discuss the top 5 reasons why everyone is buying a Tata Nexon. The compact SUV from the Indian auto giant has a lot going on for itself. For the month of December 2023, it achieved the remarkable feat of becoming the highest-selling car in the country. Tata Motors sold 15,284 units of the Nexon compared to 12,053 in the same month last year. That is no ordinary accomplishment in a market obsessed with Maruti Suzuki cars. The popularity of Nexon commenced after it took the title of the first Indian car to ever score a full 5-star safety rating at the Global NCAP back in 2018. With constant updates to design and features, Tata Motors continues to make it as enticing as possible. The result is here for everyone to see.
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5 Reasons Why Everyone is Buying Tata Nexon
Safety
I have to begin this blog post with the most appealing aspect of the compact SUV – safety. As mentioned previously, it scored 5 stars at the Global NCAP back in 2018. Note that the existing model of the Nexon is yet to appear on the latest Bharat NCAP test. However, since it is based on the previous-gen platform, the hopes of replicating that earlier success are high. In the last few years, customers have become extremely conscious of safety ratings in cars. There has been so much awareness among potential car buyers regarding the importance of safety ratings and active and passive safety features that they often inquire about it before buying any car. Tata Motors ensures that it offers the highest safety standards across its portfolio. Hence, Nexon has always been thought of as an SUV with a tank-like build.
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Modern Looks
With time, the Indian auto giant has focused on improving the design elements bit by bit. Prior to the current model, there were not all that many facelifts in around 6 years of existence for the Nexon. That is why Tata updated the Nexon a few months ago. The response has been exquisite. In its existing avatar, the compact SUV boasts the latest design language with a full-width LED light bar at the front fascia, a main headlamp cluster down on the bumper and full-width connected LED taillamps. Apart from that, its muscular body panels help it achieve an imposing road presence and attractive demeanour. All in all, it is one handsome vehicle on the road.
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Brand Image
I also feel that the brand image of Tata Motors has contributed immensely to the overall success of its cars, particularly in the last few years. People share a positive sentiment by associating themselves with a Made-in-India brand. Tata cars benefit from this image a lot. In the same vein, Tata also holds the image of offering class-leading safety even in its entry-level cars. The Punch, Tiago, Tigor and Altroz are prime examples of that. That resonates well with the potential buyers who acknowledge the fact that they get the highest safety prowess even at this price point.
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Many Engine Options
Tata Motors is among only a few carmakers in the country which offer cars with petrol, diesel, CNG and electric powertrains. That is not an easy thing to manage. Most carmakers are dropping diesel mills from their portfolios altogether. Others are struggling to get decent electric products into their lineup. But Tata Motors has managed to do it all. The Nexon is the reason for that. Its electric version has been the highest-selling electric car in the country since its inception. Its ICE counterparts achieved the feat of being the highest-selling car last month. This offers the potential Nexon buyers wider access to purchase any variant as per their requirements.
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Gazillion Variants
Finally, the Tata Nexon offers innumerable variants and trims. I feel this factor is related to the last parameter. In order to cater to the needs of everyone, the Indian auto giant ensures that it sells the Nexon in every option. As per a prominent website, the buyers can choose from a whopping 69 variants of the Nexon. In fact, this doesn’t even include the electric version of the Nexon. This informs just how customizable the lineup of the Nexon is. This means that everyone could get the kind of features and aesthetics as per their desires from stock. I can also understand why it could also be a bit confusing for some buyers. Still, it is a great thing to have. These are the 5 most compelling reasons why I think everyone is buying a Tata Nexon at the moment.
