Volkswagen India has launched 2012 new models of two if its most popular cars in India, the 2012 Volkswagen Polo and 2012 Volkswagen Vento with added features and cosmetic uplifts. The Volkswagen Vento and Polo come with host of new features like black headlamps, new design alloy wheels, improved Navigation System, rear view camera for reverse assist, Bluetooth connectivity etc. to name a few. The new models will be available for sale starting mid of September 2012.
The top end variants prices have also been cut and the new 2012 Volkswagen Polo Highline now costs Rs. 6.94 Lakhs ex-showroom Delhi and the 2012 Volkswagen Vento highline now costs Rs. 9.89 Lakhs.
New Features in 2012 Volkswagen Polo:
- Black Headlamps
- New design alloy wheels
- Leather wrapped steering wheel
- Leather wrapped gearshift knob and handbrake lever handle
- RCD 310 music system with USB connectivity
- peed sensing volume control for music system
- Multi-function steering wheel
- Bluetooth Device (Optional)
New Features in 2012 Volkswagen Vento:
- Black Headlamps
- New design alloy wheels
- 4 Speakers audio system
- Navigation system with rear view camera and Bluetooth
Commenting on the occasion, Mr. Arvind Saxena, Managing Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. said,
“The introduction of new features in the Polo and the Vento will further excite the customers as both the carlines will offer much more value now. The introduction of these features will pave the path for higher volumes for these carlines.”
The features added to the Vento and Polo top end variants along with the drop in the prices of the cars will surely help increase the sales as the demand for the top end highline variants is higher compared to the other variants.
There is plenty of competition in the premium hatchback segment and the C segment of sedan in the Polo and Vento are placed, some of the cars which compete with these two cars in their respective categories and are well established are i20, Swift, Micra, City, Verna, Rapid etc. It will be interesting to see how the re-positioning and feature addition affects the sales charts of Volkswagen in India. We will keep you posted on the updates, stay tuned to Car Blog India.
