Out of the 12 cars, Toyota rebadged cars from Maruti Suzuki will include Ciaz, Ertiga, Vitara Brezza and WagonR EV
Japanese car-maker, Toyota, recently made their entry to the premium hatchback segment by launching the Glanza. It is just a rebadged version of the Maruti Baleno and looks identical to its sibling. The Glanza is one of the new and first product from the Toyota Suzuki partnership where they will be sharing cars and Toyota will be providing hybrid technologies to Suzuki.
The alliance is made so Toyota can also acquire its fair share in the market other than just dominating the SUV and MPV segment. Toyota Motors have been around since long in the Indian market but most of its shares are heavily dominated by the Fortuner and Innova.
So entering the already established segments like that of premium hatchbacks, sedans and compact SUV would have been a huge investment, what Toyota decided is to make an alliance with Suzuki so they get an easy entry to the market. Both the manufacturers will largely be benefited from the sales.
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The alliance will help Toyota to enter mostly in the sub-12 lakh segments which account to more than 70% of the market which in future will include hybrid engine and electric motors. Other than the Baleno, Ciaz, Brezza and Ertiga will also be shared by the TKM (Toyota Kirloskar Motor).
The next in line Toyota product will be a Maruti Suzuki WagonR EV which will somewhat launch in 2020 followed by Ciaz in 2021 and then the popular C-segment MPV Ertiga which will make rounds in 2023.
All these new cars will be rebadged and we expect that this time around Toyota will make some design changes to make it look different than the Maruti cars. Once launched, these cars will see hybrid technologies which also means that Maruti will also get the technology for Ciaz, Ertiga and Vitara Brezza. This only helps Maruti to meet its Corporate Average Fuel Economy by 2022-23.
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Furthermore, Toyota also plans to upgrade Innova and Fortuner for the upcoming safety regulations and BS-VI emission norms. There might be a hybrid version of the Yaris sedan which can be available but that’s at a later stage.
The rebadged version of Suzuki and Toyota is still dicey to people but experts have said that this alliance will add half a million units globally in the coming decade. Also to add a cleaner and accessible solution in the form of hybrid vehicles.
