Mahindra and Mahindra has re-launched the Mahindra Logan with a new badging and some minor facelifts and named it Mahindra Verito. The Verito is now totally owned by M&M rather than the Renault Mahindra JV as it was when Logan was introduced first in India. With new ad campaigns, Mahindra brand name and innovative targeting and marketing of Mahindra Verito using the “Verito Man” campaign, Mahindra has been able to pump up the sales of Verito in June 2011.
With the positive feedback in sales and promising future, Mahindra and Mahindra will introduce more variants of Verito with aim to cater to more customers from different segments. One of the most important variants of the new Mahindra Verito will be a Mahindra Verito Compact Sedan (less than 4 meter in length). The compact sedan, just like Tata Indigo CS or the upcoming Maruti Swift Dzire 2012 new model will be small than 4 meter and will get excise duty benefits and thus will be priced at a lower tag. The price advantage helps improve the sales by giving more value for money to the customers who need a sedan (will smaller boot space) at lower price.
The price differential between a compact sedan (less than 4 meter) and the larger sedans is considerable for entry level sedans and helps create a new price segment which helps get customers to any car maker. It will be interesting to see more competition in the compact sedan segment with Mahindra Verito compact and Maruti Swift Dzire 2012 both expected before the end of Financial Year 2011-12.
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